Publication Principles
Authority must be earned.
Our credibility depends on disciplined reporting, transparent claims, and a clear distinction between editorial judgment and promotion.
Editorial independence
Subjects do not purchase favorable coverage or final editorial control. Our editors determine the angle, framing, language, and publication decision. Any commercial relationship relevant to a story should be clearly disclosed.
Evidence and attribution
We distinguish observed outcomes, professional experience, client testimony, and scientific evidence. Claims should be attributed to the person or source making them and presented with appropriate context. Results from an individual or group are not represented as universal guarantees.
Method before marketing
We prioritize the substance of a training approach: the problem it addresses, the principles it uses, how it is delivered, who it is appropriate for, how progress is measured, and what limitations or tradeoffs apply.
Accuracy and fair representation
We aim to represent sources, methods, credentials, and outcomes accurately. Subjects may be asked to confirm factual details, but editorial conclusions and language remain the responsibility of the publication.
Health and training context
Our journalism is educational and informational. It does not replace individualized medical, rehabilitation, nutrition, or training advice from a qualified professional familiar with the reader’s circumstances.
Corrections
When a material factual error is identified and verified, we correct it promptly and, when appropriate, note the change. Readers and sources may submit correction requests through our contact page.
Credibility is built through clarity about what is known, what is observed, and what is claimed.
